This is a pretty big deal for us – our first nationwide campaign. Our goal for the campaign is to raise lots of healthy food for a number of food pantries and soup kitchens across the country and to create awareness that there is a new way to run a food drive to amplify its impact.
We’re thrilled to be partnering with Food Day – and working with Lilia Smelkova and Emily Snyder. And we’re doubly thrilled to have a great set of non-profit partners – Change Food, Foodtank, the National Association of Nutrition Professionals, Curbing Hunger and the National Association of Health and Fitness, among others.
We’re also excited about some of the new food drive concepts that we’ll be testing out – organic food drives, food drives that reduce food waste and food drives that raise restaurant quality meals.
Over the next six weeks or so, we’ll be working hard to solicit organizations planning their food drives to make them REAL. If you or your organization are thinking about a food drive – contact us. We’ll help you make it better.
It seems like there isn’t a day that goes by without some type of announcement or event that points to the public becoming more conscious of the connection between diet and health. Providing people with a way to help those facing hunger with higher quality food seems like such a no brainer. The size of this campaign is related to that.