Just released some website updates

website upgrade

We’re always working on our crowd-feeding site to make it better – easier to use, to help get better results, to provide more relevant information  Every once in a while we add some things we think are worth a special note.

Take a look at our new community page and get a sense of how we are growing.  It’s a great group of people and partners who are helping make a difference!

As we continue our work on supporting those struggling with food insecurity, we keep connecting with so many great people and organizations – its incredibly inspirational.

We’ve updated our Home Page, too.  We’ve been so fortunate to have gotten some terrific media coverage – some of that listed now.  Even more listed in our press room.

Let us know if you have any suggestions to make things better – we’d love your thoughts!

What Does Summer Fun Mean to You?

 

summer fun #2

Summer fun for us means delivering lots of Healthy Food!

 

It’s a sad fact that most hunger organizations struggle in the summer months to keep up with demand.   Few organizations sponsor food drives during the summer and the number of people needing support actually rises – mostly due to kids who don’t have access to school feeding programs when school is not in session.

Our Crowd-Feeding platform makes organizing a food drive a breeze – easy to set up and easy to make a donation of healthy food.   You can set up a drive from anywhere – the beach, the mountains, pool side or anywhere else you might find yourself.   Doing something to help others will help to Amp Up your summer fun!

Here are a few places we’ve been having our own version of summer fun:

san diego

canada #2

new york

san francisco

Let us know if you would like to join our kind of party!

 

 

 

 

 

 

 

Stamp Out Hunger Gets Fresh!

stamp out hunger micro site image #4

This year, for the first time, the Letter Carriers’ Stamp Out Hunger® Food Drive is offering a way for people to donate fresh fruits and vegetables through a partnership with Amp Your Good – we’re thrilled to be part of this great annual effort as we test our Crowd-Feeding food drive system in parts of New York City and San Francisco. So far, so good.  

Sponsored by the National Association of Letter Carriers’, Stamp Out Hunger® has been the largest national annual one-day food drive held in the U.S since 1993.   Each year, on the 2nd Saturday in May, people are able to place bags of non-perishable food items by their mailboxes before their letter carriers’ regular pick-up time, which the letter carriers collect for delivery to a local hunger organization.

Now in its 24th year,  Stamp Out Hunger® has collected over 1.4 Billion lbs. of food, including over 70 Million lbs in 2015, to support the 49 Million people facing food insecurity in the United States.  An estimated 35 Million people donated to the drive last year.

There are a whole bunch of reasons why are we excited about Stamp Out Hunger®    

First, it’s big, really big.  Most people have a hard time getting their arms around the scale of it. The 70 Million lbs of food donated last year was worth $175 Million!  Based upon its monetary value – it’s the largest single day charity drive in the world by a factor of 2.  In the US, it’s the second largest annual charity drive of any length behind only the American Cancer Society’s Relay for Life.

Second, it’s trustworthy.  “What percentage of my donation directly helps someone (versus covering your overhead)? is the most commonly heard question by non-profit organizations and one that many wrestle with.  Donors want have impact and they want to understand the impact they are making.  For Stamp Out Hunger, it’s an easy answer – 100%.  That’s the beauty of food drives.   You donate food, you feed someone.

This dovetails nicely with the reputation that the United States Postal Service and the Letter Carriers have as the most trusted Federal Agency.  We trust that the letter we put in the mailbox is going to get to where it’s supposed to go.  When was the last time you put something in the mail and wondered whether it would arrive at its destination?  So there’s no question that the food you donate is going to get to that local hunger organization you want to support so it can be used to feed someone.

Third, our amazing non-profit partners.  Hunger is the US is a complex issue and addressing it requires a multidimensional approach.  Wholesome Wave, Why Hunger, Food Tank and the Institute of Responsible Nutrition are each working on pathways to resolve hunger and to do it with healthy food.  Food drives are part of the short term remedy to address the needs of those facing food insecurity.  In the long run, we need policy changes, changes to our food system, strengthened local farm economies and accurate nutrition information so that there’s no need for food drives.

Until now, the one thing that Stamp Out Hunger could not do was provide a way for people to donate some of the most sought after food by hunger organizations – fresh fruits and vegetables.  The 49 Million people struggling with food insecurity also struggle with super high rates of diet related health issues – diabetes, obesity, hypertension – in large part due to lack of access to healthy food.  Owing to this, hunger organizations have been working hard to increase the quality and variety of food they are able to provide those they serve.

fruits and vegetables #2That’s where Amp comes in.  Our Crowd-Feeding system is an online donation platform at which people can purchase fruits and vegetables for delivery to specific hunger organizations.  Organizations use it to run online food drives to make it easy to donate and to enable people to donate perishable food, something that’s not possible to donate to traditional food drives.  We combine convenience with transparency and trust so that people can know they are making a food donation that will have measurable impact.

We’re in the middle of our trial run this year.  We’ve been looking to see how people donate online compared to the traditional way.  One thing that’s clear so far is that people will donate a lot more food via our Crowd-Feeding system compared to what the put out by their mailbox.  Stamp Out Hunger estimates that people donate an average of 2 lbs of food to the campaign .  The average online donation so far is more than ten times that amount – significantly more than 20 lbs per person.

We’ve also gotten great feedback about this new Stamp Out Hunger donation option from donors, health organizations and many others.  People are generally moving towards a healthier diet for themselves and it makes sense that food drive donations should reflect that.  We’re looking forward to offering it on a much wider basis next year.

If you missed putting some non-perishable food out by your mailbox on May 14th, 2016, there’s still time to be part of the biggest food drive in the country.  Simply visit www.stampyourgood.com and donate some healthy fruits and vegetables to help someone who could use a helping hand.

hand someone an apple

Did You See our Superbowl Ad?

superbowl commercial #1

IF you did see our commercial, you are Mis-Remembering!

We would love to draw the attention of the bazillion people who watch the Superbowl to the plight of those struggling with hunger.

But we can’t afford to, at least not yet…
You don’t have to be a football fan to appreciate the extraordinary athleticism and tenacity of the players.  How strong they are, how fast they run.
How do they do it?  Lots of reasons, of course.  Exercise, good genes AND…healthy food.  Sports nutrition is a key for all professional athletes.
If we apply some sports nutrition to food drives we get…Crowd-Feeding.
So we didn’t have a Superbowl commercial…
But that’s where you come in.
Crowd-Feeding
Help us spread the word
There’s a new way to fight hunger
Join the crowd
Let’s get people facing hunger the food they really need!
fruits and vegetables #2

What’s in Your Wallet…er…Food Drive?

I love Samuel L. Jackson – no matter the quality of the movies he’s been in (from not so good to magnificent) he’s always been an actor to watch.  Combined with the brilliant “What’s in your Wallet?” tag line, Capital One has spawned a marketing juggernaut.  I don’t know how much money they’ve spent on the campaign – but it hasn’t been cheap. My guess is worth every penny for them, though

whats in your wallet

I have a Capital One card and a few others, too.  I have to say that Capital One’s services, from their website to their communiques, are top shelf and make for a terrific customer experience – the others have a lot to do to catch up.

I was thinking about marketing and experiences the other day when I caught an absolutely cool story of two NJ teens who decided to help people facing hunger.  Watch the video that captures the essence of why people like to people struggling with a sandwich instead of giving them money.  Simply put, its a better experience.  And if you’re able to tell a compelling story in an easy to understand way – you don’t have to spend the money Capital One does to get noticed.  This video has gone viral with the most recent count at over 8 Million views.  Wow!

If you watch the video – it will make you feel good – and it should.  I’m always inspired seeing young people thinking outside of themselves and doing something about it. Unfortunately, the food they are distributing (McDonald’s hamburgers) while I’m sure causing high fives in McDonald’s marketing department, capture perfectly the dilemma people experiencing food insecurity face – lack of access to healthy food.  McDonald’s food is cheap but its also not very healthy.  Better than nothing?  Maybe.  But that question poses a false choice.  Wouldn’t it be better to provide these sames folks with some apples or bananas – or maybe a healthy sandwich?

People don’t donate McDonald’s burgers to food drives but they tend to donate a lot of other food that’s in the same ballpark – not very healthy.  We’re continuing to beat the drum so people know they can donate healthier food – food that will have a better impact.   We enable people to have a great donation experience – knowing exactly how they are helping and enabling them to help in the smartest way.

The next time you see a food drive, ask the people running it or the people donating “What’s in it?”  If its not healthy food, tell them a little bit about Amp.  I wish I could say that Samuel L. Jackson told you so – but I can’t – you’ll just have to say its me.

October 24 = Food Day 2015

Food Day Logo

Food Day is designed to inspire people to eat healthier food and to work to change our country’s food policies (hint: they currently stink…).  The idea is to have people and groups do things on Food Day to create awareness of the need (and benefits) of healthier eating and doubly to create awareness that Federal policies have an enormous influence over what we consume.  Many of those policies are pointing in the wrong direction – encouraging people to eat the wrong food.  Incredible, but true.

Amp is proud to be a Food Day national partner – we have co-organized the REAL Food Drive – and collaborate in other ways with both Food Day and many members of the Food Day community.

For us, Food Day is a wake up call.  There are identifiable reasons why more than half of all adults are diabetic or pre-diabetic and why so many Americans are obese.  The most obvious one is the food we eat.  “You are what you eat” is simple wisdom and the results speak for themselves.  It is, of course, more complicated than that –  our own government has food policies that have enormous influence over the food that’s available to eat and the guidance we receive about what constitutes a healthy diet. Unfortunately, government policies in these areas are influenced by special interest groups whose interest is making and selling more food that’s not good for us.

The good news is that change is afoot.  More and more people are waking up to the fact that we’ve got to make changes.  Individuals are voting with their dollars to purchase healthier food in lieu of unhealthy food.  It’s why McDonald’s is selling fewer Big Macs and supermarkets are selling more  organic food.  That’s heartening.  But its still just a start.

On Food Day (and maybe on many of the days following Food Day), do your self a favor.  Trade in the candy bar or piece of cake for a juicy apple.  Skip the potato chips and have some carrot sticks instead.  Your body will thank you for it

The Real Food Drive Campaign – picking up steam!

The NY Times just published a depressing article that noted despite an increasing amount of information about what we should more of (and less of) to be healthier, many people still ignore that advice.

What should we eat more of?  Real Food, and that’s the reasoning behind the Real Food Drive Campaign – to turn food drives into efforts that result in healthy food donations, instead of the usual stuff – highly processed cans of non-perishable food.  People struggling with food insecurity also struggle with poor health – obesity, diabetes, hypertension, etc. – due in large part to a lack of access to healthy food.

If your organization is thinking about a running a food drive this fall – join our campaign! There’s no cost and you’ll get to raise lots of healthy food.

We have too many campaign partners to name here, but several are especially worth noting.

change food logo - copy-cropped-rsz_changefood_medium_highresolution

food tank logoUnited States Healthful Food Council logoNational Association of Health and Fitness Logo

NANP Logo #2

Institute of Responsible Nutrition logo

And, of course….

Food Day Logo

These terrific organizations are all working towards getting us all to eat healthier food for all of the benefits that come with it.  Our connection is that we all recognize that so many people donate food to food drives with the best of intentions – we want to ensure those good intentions create the best impact.  We have a growing number of groups around the country who have joined the campaign and who are running healthy food drives.  Very exciting!

Interested in finding out more?  Send us an email at realfoodteam@ampyourgood.com